品牌故事 | Brand Story
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SINO ACE DESIGNTM?品牌的创始人是一位中国北京的建筑设计师,意识到很多人对于中国制造的印象,还停留在“廉价低质”的固有偏见,很多人忽视了新时代中国制造与中国新一代青年审美的突飞猛进,这是一个令人悲伤叹息的现象,于是决心改变这个现状。
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创始人2018年于中国北京创建了?SINO ACE DESIGNTM?品牌,组织联合北京工业大学、东京大学、加州大学伯克利分校等高校学习经历的中国设计师,力争通过对当代时尚审美的探索和对精湛工艺的不断苛求,改变人们对于中国制造的固有偏见。而品牌的简写“SAD”运用了中国传统“藏头”的手法,希望时刻警醒自己和具有相同价值观的中国青年,用产品向世界证明新时代中国设计与中国制造的闪光之处。
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The founder of ? SINO ACE DESIGNTM ??is an architect in Beijing,?China who realizes the stereotype many people have on Made in China remains cheap and low quality. However,?those people actually ignore the rapid development of Chinese manufacturing in the new era,?as well as the tremendous promotion of young generation's aesthetics theory. The founder of ? SINO ACE DESIGNTM? ?realizes the sad story and thus determines to make a change.?
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The founder established ? SINO ACE DESIGNTM? ?brand in Beijing, China in 2018, organizing Chinese designers who have studied in Beijing University of Technology, University of Tokyo, and University of California, Berkeley. These designers strived to change people's stereotype on Made in China with the exploration of contemporary fashion and constant demand for exquisite craftsmanship. The brand's acronym "SAD" uses the traditional Chinese acrostic approach, hoping to alert people with the same values that Chinese need to prove themselves to the whole world with high-quality products that Chinese have the best manufacturing in this era.
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